Opportunities and Risks for Businesses
Trump’s policies tend to favor conventional energy sources and deregulation, meaning federal support for green tax credits or sustainability initiatives may not expand as previously anticipated. However, some existing clean energy tax incentives from the IRA may persist, providing businesses with continued access to resources like tax credits for energy-efficient manufacturing and decarbonization projects, though likely on a limited basis.
This political shift also brings regulatory uncertainty within the United States. Without expanded federal ESG mandates, states and international markets would need to step up their own sustainability standards, leaving companies to navigate varied compliance requirements. As a result, companies would benefit greatly by investing in proactive risk management to address the complex regulatory environment and ensure adherence to ESG policies in regions that maintain stricter sustainability standards.
On the global stage, Trump’s policies could lead to a further divergence from international ESG standards, such as those in the EU, forcing U.S. multinationals to align with external environmental regulations independently. This divide will increase compliance burdens for businesses that operate internationally and encourage them to adopt sustainability practices that meet the more rigorous global standards to remain competitive and avoid supply chain disruptions. It’s a complex challenge, but not an insurmountable one - with the right guidance, tools, and expert support.
Thinking Outside of the Political Box
Investor demand will continue to be crucial for companies pursuing sustainability goals under the new administration. For example, the U.S. saw a record $71 billion in clean energy investment in Q1 2024, marking a 40% increase from the previous year. Major segments included electric vehicles, solar power, hydrogen, and decarbonization technologies, indicating high investor and private sector interest in emissions reduction. This financial commitment not only supports clean energy expansion but also aligns companies with climate goals, underscoring the importance of sustained private funding to accelerate sustainable growth and meet future climate targets.
Consumers increasingly expect companies to demonstrate sustainable practices. This demand is driven by rising awareness of environmental issues, leading many customers to favor brands that can ensure ethical sourcing, transparency, and reduced environmental impacts. This includes knowing that an investment has been made to ensure the mitigation or absence of pollution, human rights violations, and deforestation at home and abroad. A PwC survey highlights that customers are willing to pay a premium for products and services sourced, developed, and provided sustainably.
This requires businesses to integrate sustainability into their supply chain operations, driving corporate strategy, and influencing long-term value creation. Companies aligning with these expectations are better positioned to foster customer loyalty.